Dr. Linda Berens, updates four Temperament names to better reflect their contributions to organizations. Fountain Valley, CA, August 31, 2006 -- Unite Media Group, Inc., announced the next evolution in Temperament Theory: new names for the four temperaments—Theorist™, Stabilizer™, Improviser™ and Catalyst™—to better describe the essence of each temperament pattern and what each brings to the corporate bottom line. The announcement coincides with the announcement of the third edition of Understanding Yourself and Others: An Introduction to Temperament Theory, the seminal work of Dr. Linda Berens used by thousands of organizational development and human resources professionals worldwide.
Berens is renowned for taking Temperament Theory, which has been used for over 2 centuries and describes the core values, motivations and needs of individuals, and translating it into practical business applications.
Many corporate organizational development leaders recognize that understanding Temperament can enhance nearly every aspect of corporate performance, from leadership development to employee motivation and retention to creativity and innovation to navigating change. The challenge has been that the old names—Rational, Guardian, Artisan and Idealist—contribute to some bias in organizations. “We found people resonate with words they identify with,” says Berens. “Who wouldn’t want to be called ‘rational’ when the opposite is ‘irrational’ and being an ‘Idealist’ may not be highly valued in the ‘real’ world of balance sheets and shareholder value.”
Over the years, people have called the four temperaments by many names. Dr. Berens and her team selected the new names based on three core ideas—the names had to be active, describe a contribution to organizations and get to the talent as well as the core values of each temperament pattern.
The new names, which are a culmination of more than 25 years of training thousands of people in Temperament Theory, are being very well received in the community of organizational development professionals and by our corporate training and consulting clients. “Our clients are very enthusiastic about integrating the new names into their training curriculums,” says Berens. “They appreciate the greater resonance with the realities of the current business environment.”
About Unite Media Group, Inc.
Unite Media Group, Inc. (UMG) is a publishing and internet services company dedicated to serving organizations seeking to maximize individual and companywide results. UMG products and services facilitate more accurate self-knowledge and knowledge of others that directly translates into more effective employee engagement, leadership, and teamwork. The publishing division, Telos Publications, is dedicated to the production of high quality resources for understanding individual differences using models based on the Myers and Briggs theory, Temperament theory, and Interaction Styles theory. The internet divisions, 16types.com(R) and CareerTrainer(TM), are focused on providing reliable and valid psychological assessments and supporting resources and information to professional trainers, coaches, consultants, and other human capital specialists.
On the web:
16types.com
http://www.16types.com CareerTrainer
http://www.careertrainer.com Telos Publications
http://www.telospublications.com
4 Temperaments
http://www.4temperaments.com
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